Equal-exposure complaint evidence and changes in the reported problem mix

2010 vs 2011 KIA SOUL

NHTSA Consumer Complaints complaints · snapshot 2026-08-21

Share shifts show how a vehicle's problem mix changed. They do not measure reliability, and complaint counts are not normalized for sales volume.

First 191 months on market for each model year

Exposure window calculated through Aug 22, 2026

Age-matched reports

▲ 47.7% more reports in the equal exposure window

NHTSA Consumer Complaints complaints · snapshot 2026-08-21

Component share shift

Bars start at the neutral midpoint. Left means a smaller share; right means a larger share.

View component share data as a table
Component 2010 share 2011 share Share change
SERVICE BRAKES 3.1% 16.9% ▲ 13.9 pts larger share
STRUCTURE 13.9% 2.7% ▼ 11.2 pts smaller share
STEERING 7.7% 1.6% ▼ 6.1 pts smaller share
ENGINE 5.4% 9.5% ▲ 4.1 pts larger share
EXTERIOR LIGHTING 2.3% 6.4% ▲ 4.0 pts larger share
ELECTRICAL SYSTEM 13.1% 10.1% ▼ 3.0 pts smaller share
VEHICLE SPEED CONTROL 5.4% 2.7% ▼ 2.7 pts smaller share
SUSPENSION 0.8% 3.2% ▲ 2.4 pts larger share
AIR BAGS 10.8% 9.0% ▼ 1.8 pts smaller share
TIRES 2.3% 0.5% ▼ 1.8 pts smaller share
FUEL SYSTEM 3.9% 2.1% ▼ 1.7 pts smaller share
SEAT BELTS 1.5% 3.2% ▲ 1.6 pts larger share
VISIBILITY 6.9% 7.9% ▲ 1.0 pts larger share
POWER TRAIN 5.4% 6.4% ▲ 1.0 pts larger share
PARKING BRAKE 0.8% not reported ▼ 0.8 pts smaller share
FORWARD COLLISION AVOIDANCE not reported 0.5% ▲ 0.5 pts larger share
WHEELS 3.1% 2.7% ▼ 0.4 pts smaller share
UNKNOWN OR OTHER 29.2% 40.2% ▲ 11.0 pts larger share

NHTSA Safety Recalls recalls · snapshot 2026-08-22

Recall campaigns

2010 3

Campaign components: ELECTRICAL SYSTEM, EXTERIOR LIGHTING, and STRUCTURE

2011 3

Campaign components: EXTERIOR LIGHTING, SERVICE BRAKES, HYDRAULIC, and STRUCTURE

NHTSA Consumer Complaints complaints · snapshot 2026-08-21

Safety signals

◆ Fires
14 → 5
◆ Injuries
18 → 29